As you build your CrowdJustice page, you'll be asked to provide a fundraising target in the Campaign Details section. You might be wondering about the following questions:
What is the difference between the initial target and stretch target?
How long do I have to reach my target?
What happens if I do not reach my target?
It is important to note that if the initial target is not met within the set timeframe (30 days), cards will not be charged. You can discuss the possibility of extending the duration of the campaign or lowering the financial target to proceed with collecting funds with CrowdJustice if you think this might happen.
We use two fundraising targets - the initial target and the stretch target.
The initial target is the initial amount of money you seek in order to take legal action. If the target is not reached within 30 days, cards will not be charged and we do not collect any fees. Once the initial target is met, funds will be transferred to your lawyer (or associated organisation), net of fees & charges within 1-2 weeks CrowdJustice campaigns also include an auto-renewal feature that allows case pages to automatically renew until manually closed, providing additional opportunity to meet the target.
After reaching the initial target, you move onto a stretch target , which allows you to continue raising funds for your legal action. During the stretch target period, your page will be renewed every 30 days until you ask us to close it down.
Note: Fundraising campaigns for smaller goals renew every 3 days by default during the stretch target period, providing flexibility to adjust strategies over time.
You do not need to reach the full stretch target in order for funds to be collected - all funds pledged towards this target will be collected and transferred to your lawyer/organisation weekly, typically on a Wednesday.
Please note: your page will not close once you hit your Stretch Target, you will be able to keep accepting donations. If you wish to have a funding limit on your page so that you do not collect more than a certain amount, please let our Support Team know.
How do I choose my target?
Best Practices for Setting Campaign Targets
Set a Manageable Initial Target: Design your target to be easily achievable in the initial 30-day period. This ensures quick success and avoids premature campaign closure.
Leverage Auto-Renewals: Utilise the auto-renewal system to extend your campaign’s duration as needed for reaching your fundraising goals.
Maintain Engagement: Keep donors interested through consistent updates and active fundraising strategies.
When choosing your target we recommend to keep two key things in mind:
advice from your lawyer on the cost of the legal action;
the number of donors you will need in order to reach that target. When you enter an amount on your page, our handy campaign calculator will tell you how many donations you'll need in order to reach this sum (based on our average donation size of £35).
Case Owner Tip: Depending on the timeline for their legal action, some Case Owners set a low initial target to ensure they reach it within 30 days. Hitting the initial target enables you to unlock the stretch target period and fundraise for this higher target over a longer period of time. If you want funds to start being sent to your lawyer quickly, this is a good option.
If in doubt, feel free to get in touch with us!